With engaged user bases and proprietary first-party data, social networks can be great traffic sources for marketers That’s probably why Creato Connect found that 88% of advertisers currently advertise on Facebook, and 30% of those marketers also advertise on Twitter.
General Mills is putting influencer marketing at the center of its new organic business but it has strict criteria about when to invest on this marketing strategy.
The Inside Story: The classic 1985 Levi’s ‘Laundrette’ ad by agency BBH is admired for its craft, but like most great marketing it was grounded in insight, and boosted sales of a struggling product in a moribund category.
The newly launched Automated Ads platform will create up to six versions of an ad and offer targeting recommendations based on the company's Page.