If your business isn’t on Instagram these days, you’d better have a good reason. If you sell any kind of physical product, if you have stores, or if you want people to recognize your brand, it’s time to get an account.
With engaged user bases and proprietary first-party data, social networks can be great traffic sources for marketers That’s probably why Creato Connect found that 88% of advertisers currently advertise on Facebook, and 30% of those marketers also advertise on Twitter.
The Inside Story: The classic 1985 Levi’s ‘Laundrette’ ad by agency BBH is admired for its craft, but like most great marketing it was grounded in insight, and boosted sales of a struggling product in a moribund category.
Digital and mobile are transforming the nature of commerce, making it imperative for retailers to understand the impact of online and offline customer touchpoints.