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Facebook gives small businesses new advertising and engagement tools
The newly launched Automated Ads platform will create up to six versions of an ad and offer targeting recommendations based on the company's Page.
How digital is changing retail across EMEA
Digital and mobile are transforming the nature of commerce, making it imperative for retailers to understand the impact of online and offline customer touchpoints.
LinkedIn company Pages now show Sponsored Content ad history
LinkedIn has launched an Ads tab for company Pages on its platform. Similar to Facebook’s Info & Ads tab for Pages, the LinkedIn Ads tab will list all the native Sponsored Content ads
How Levi’s ad led to an 800% sales boost
The Inside Story: The classic 1985 Levi’s ‘Laundrette’ ad by agency BBH is admired for its craft, but like most great marketing it was grounded in insight, and boosted sales
Managing risk, essential to marketing
With ad fraud, brand safety and data breaches presenting increasing threats, managing financial risk is now a key responsibility of marketing.
General Mills is investing a third of its digital spend in influencer marketers for its new organic business
General Mills is putting influencer marketing at the center of its new organic business but it has strict criteria about when to invest on this marketing strategy.